Nicky Wheeler Nicholson’s grandfather was Malcolm Wheeler Nicholson, one of the fathers of the comic book and original founder of DC Comics; here’s what she posted on her Facebook page:
One of my favorite panels was Arlen Schumer's panel on Ira Schnapp, who created many of the logos for DC. Arlen did a beautiful job with what could have been an esoteric subject bringing it down to earth and connecting it to what we love about the visual aspects of comics. I'll never look at a comic book the same. Thank you Arlen. Great panel!
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ComicSpectrum’s Bob Bretall

#3: The Super Type of Ira Schnapp

Getting schooled on the man who hand designed almost all of DC’s silver age logos by Arlen Schumer. Schnapp also designed the DC house ads and letters on a lot of public buildings in NYC, as well as the Comics Code seal.  This was a real eye-opening lecture delivered with Schumer’s signature enthusiasm that revealed a lot of information about an unfortunately little known man who played a key role in the Silver Age of comics.  I’m really happy that I attended this panel and would heartily recommend that anyone hear Schumer speak whenever they get a chance. He has a passion for what he talks about and mixes entertainment with learning wrapped in a really eye-pleasing package that keeps the audiences attention from start to finish. Schumer had a whole section on DC’s house ads that was really an eye-opener.  I know I’m going to be paying closer attention to these gems the next time I crack open a DC back issue from the 1960s.
Rob Salkowitz‎ on The Super Type of Ira Schnapp
Just got back from SDCC where I saw, among other interesting things, Arlen Schumer's great lecture on Ira Schnapp and his contribution to the look and ambiance of DC comics in the Silver Age.  Folks, this kind of scholarship that connects comic art with wider trends in fine art and culture - best embodied in Arlen's Silver Age of Comic Book Art book - is what will keep the Silver Age we love relevant and VALUABLE to future generations of fans. It's great to appreciate the stories in the context of our own personal lives ("I remember when that book came out!"), or within the narrow scope of comics history, but just about every comic fan under 40 no longer has the interest or attachment to this material that we do, and sooner or later that will be reflected in the market value of the books and art.  One good reason for the culture to pay attention is because of the influence that comic artists like Kirby, Infantino and Steranko have had on graphic design, down to the present day. Arlen is one of the very few people informed and passionate enough to make the case, and he's doing it in the face of an art world that is still largely ignorant or indifferent to the talents of these geniuses.  The best way to make sure this kind of scholarship gains traction is to make it successful: that is, BUY ARLEN'S BOOK and talk it up to your friends! No one can afford to do this caliber of work for free, and if we don't support work like his, who will? Plus, if you call yourself a fan of Silver Age art, this work belongs on your shelf. This isn't a plug for Arlen: it's a plug for us, the stuff we love, and a rare opportunity to influence the wider conversation.